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Rooted in Creativity, United by Innovation: The Global Momentum of Creative Business Cup 2025

BRIGHT 2025 delivered three unforgettable days — more than just networking, it continues to be a space for real connections

September 17, 2025
By
The Communications Team

At the heart of the event was the Creative Business Cup 2025, the world’s leading competition celebrating creativity-driven startups across sectors — from creative tech and health to sustainable tourism, design, circular economy, storytelling, cultural innovation, and more. This year, participants travelled from across the globe once again to showcase how creativity can solve problems, create economic value, and shape a better future.

🥇 Winner: Mattie Success — First African Winner of Creative Business Cup

A historic moment lit up BRIGHT25 as Mattie Success became the first-ever African winner of the Creative Business Cup. Mattie's thank you speech left the audience with tearful eyes and full hearts — an emotional, powerful demonstration of how creativity transforms lives and communities.

This groundbreaking win reinforces the global essence of Creative Business Cup: talent lives everywhere, and creativity has no borders.

🥈 Top 3: Runner-Ups Who Inspired Us All

A huge round of applause for the brilliant runner-ups:

Their passion, energy, and trailblazing ideas once again proved that creativity is a force capable of driving progress across industries — from technology and digital solutions to culture, community, and health.

🏅 Top 5 Startups: Showcasing the Breadth of Creative Innovation

Alongside the winner and top three, the top five also spotlighted some of the most exciting creativity-driven businesses of 2025. Their work underscores how wide the creative industries truly are — spanning biotech, AI, sustainability, cultural platforms, digital design, and more.

Rounding up the top five were ArtHelios from Armenia and Startion from Hungary.

Caio Carvalho representing Brazil's Smart Tour was given a special mention at the event.

🌍 Celebrating All Participants: Creativity at Its Best

A heartfelt thank-you to every startup that took part in this year’s competition:

AIDDA, ArtHelios, BioReact, Circleye, Estedara, hashtag#GeoGo, GoZeek, Graphic Standard, Kami: Create. Read. Socialize., Andra Halmann, Massif.Network, NoxAvis Tech Solutions, OH CIRCLE, Ryntovt Design, Smart Tour, Vilbers Ltd., METAZUUM, GALAMA.art, Startion.

Your dedication and passion made BRIGHT25 an energising and deeply inspiring experience for everyone. You showed how creativity can address global challenges, nurture culture, and push the boundaries of what innovation can look like.

⭐ Jury Members

This unforgettable edition of Creative Business Cup would not have been possible without the expertise, time, and commitment of our jury:

Thank you for your insights, your energy, and your good vibes: you shaped the competition and made these moments possible.

See You in Copenhagen!

This edition of Creative Business Cup reminded us why creativity matters — and why the world needs more spaces like BRIGHT to celebrate it.

We left inspired. We left connected.
And we cannot wait for what’s next.

#SeeYouInCopenhagen2026
📸 Here’s a recap of BRIGHT 2025...

The matchmaking session 100 Entrepreneurs Gathering underway at BRIGHT
CBN founder and Managing Director Rasmus sharing a light moment with attendees at BRIGHT
Creative Business Cup 2025 finalists
Creative Business Cup 2025 runner-up Dora Jean Gillespie (Starilum)
Creative Business Cup 2025 runner-up Invalab
Jury and organisers BRIGHT 2025
creative business cup
finalists
Klara Løkke

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The semifinalists have been announced