As members of the CAST project (Creative Accelerator for Sustainable Tourism- www.castnetwork.eu), we have developed a case study publication to better understand how sustainable tourism is being developed in the European Union. We identified impactful practices, projects, initiatives, startups and programs to analyse their offers and solutions as the starting point to put together a guide for best practices.
The cases presented included efforts of cities to become “greener”, national projects that help develop innovative solutions, alternative activities that attract an audience in a sustainable way as well as disruptive startups with paradigm changing ideas. These cases were selected because they show good practices that can be of interest to replicate in different regions of Europe, to promote sustainability and disrupt tourism habits for the future.
The cases were divided into two categories:
The case studies selected showed in their achievements, that not only traditional tourism schemes are changing, but that travellers are willing to take their own values and interests into consideration whenever they are picking their next destination.
As a result of the case study development and analysis, apart from the two categories identified, there are four parameters that can be considered as best practices for the tourism industry:
In addition to the analysis, several recommendations were made for the appropriation of the best practices that were identified from the case studies. These recommendations will be determinant to the development of the projects that will be part of CAST.
You can find the publication here.